7 Things to Do to Position Your Home Business for Success

Running a home-based business takes a definite commitment of time and energy. Working from home involves putting in place a quality marketing strategy designed to build your customer base.

You must think like a corporate marketer in many ways when it comes to promoting your small business. It will thrive when you take definite steps to position it for success. Here are 7 things you can do now to build your home business:

1. Set specific goals

Understand what you want your home business to achieve. Don’t start and then run your operation on a whim – hoping for the best. Set specific goals concerning sales, expenditures, inventory to carry, and such.

Precise goals help you budget properly. You find you use your resources more sensibly. Goals keep you from being distracted by unproductive activities that can hurt your business. Goals help you focus on activities designed to grow your business efficiently.

2. Know your products and your customers

Whatever you’re selling, you must know your products inside out. In this way, you can define their benefits properly to your customers. They will come to you looking for solutions; they will expect knowledgeable answers. Understand everything you can about the products you sell so you’re perceived as an authority and expert in what you offer.

Know exactly what customers want regarding your products. They expect great value when they buy from you. Therefore, know what motivates them to buy the products you offer. Knowing ‘motivations’ helps you focus your advertising and promotions to answer their concerns. This leads to actual sales.

3. Create effective marketing communications

Many books exist on marketing communications strategies. For your home business, succinctly, it’s getting the attention of your target market. Upon getting their attention, you impart useful information to help them make informed buying decisions.

You can start right now crafting first-rate marketing communications. These can be e-mails, social media posts, brochures, newsletters, blog posts and more. The focus of each communication piece must be satisfying customers’ needs. Consequently, create each message from your customers’ point-of-view.

4. Present a consistent business image

The hallmark of any respected and reputable business is its image. It’s what customers’ perceive your enterprise as being. The best companies consistently and coherently present themselves to their niche market. You must do the same as a work-from-home entity.

Present your business consistently in all your marketing communications. Have your business name, logo, colors, and such uniformly displayed in your emails, letterhead, brochures, pamphlets, print ads, social media backgrounds, and business cards. Showing your home-based business as an organized entity across all your marketing channels is a sign of professionalism.

5. Focus on customer loyalty

It’s great to make a sale to a new customer. It’s even better to make repeated sales to regular customers. Therefore, concentrate on building customer loyalty. Get to know your home business customers and communicate with them regularly.

Moreover, exceed their expectations when it comes to customer service. Offer a top-notch loyalty program that recognizes them as valued customers and rewards them appropriately. Loyal, repeat customers are the lifeblood of any business.

6. Be active on the Web

The Internet is where the action is today. People look for businesses, products, services, deals, coupons, and more everyday online. Your home business can be online and it doesn’t have to cost you a fortune to be there.

A simple blog promoting your business can be very effective. Additionally, contribute to forums suited to your niche. Share useful, relevant content on social media. Follow those who interest you; they may follow you back. This is an organic way to build your home business and gain exposure for what you offer.

7. Ask

Even in doing all of the above, you eventually have to ‘ask’ your target audience to take action. After all, you are selling products and services. After providing useful information to people, via marketing communications that help them make buying decisions, you have to ask for the sale. It’s a required part of doing business.

Do it in a respectful, dignified way, highlighting benefits you provide. Be confident in your ‘asking’, knowing you’re providing real solutions to customers who want their needs met.

Implement these 7 initiatives to position your home business for continued sales and profits. Don’t jeopardize your home business by not giving it the credit it’s due. Although you’re operating from your residence, you must approach your business with the vision and discipline that the big companies do.

Why The Best Home Business Models Plan

Compared to twenty years ago, there are so many more choices than ever when deciding on a business model. The reason is there are just so many different types of businesses online and offline.

It was only a short time ago that an online business was unheard of. But with the global adoption of the internet, more and more people are realizing they can build the business of their dreams.

The great thing is you can decide upfront whether to start full-time or whether to invest part-time hours. However the option to work at home, mobile only or online has become so popular there is a less and less brick and mortar or commercial businesses being established. In fact micro or solo owner businesses now account for 80% of all businesses.

Regardless of the business type each one requires the right business model, including those establishing a home business. Just because you run a home based business doesn’t mean it can pull in 6 or 7 figures. What is important is choosing the right home business model that aligns with the plans for your new business.

Deciding on the right home business models will help in promotion and make your home business succeed. But you should consider the following important areas before starting a business at home.

Regardless of how well planned your business model is, there are a few considerations for running a business from home.

If you plan on setting up a product based business model you must know any restrictions for shipping products to customers locally and internationally. For example, I used to sell perfume online and there are certain countries where these products could not be shipped.

You need to check on zoning restrictions as there will be certain products that cannot be shipped overseas or within your own country. Each country may also have its own restrictions on items sent via “airmail”. So it is important to check with your local government and postal services for details on what you can and cannot send from your home.

If you have never worked at home, then be aware of distractions. Neighbours, friends, family and children can all interfere with your workday. You need to set up a routine, a defined space and make it clear to those around you about what times you are “working” and when you are just “at home” to avoid constant interruption. This includes the phone, visits to your home, email and texting.

If your new business requires your customers or clients to come to you then think carefully about whether your home is the best place to bring them. You need to consider whether your home gives the right messages, is professional and proper. A house that looks like a war zone or has screaming kids won’t set you up for success.

The last point is to make sure that you plan well. Decide on the right business model for your home business and you will be off and running in no time.

6 Keys To Home Business Success

The Home Business industry is a multi-billion dollar industry, but unfortunately the vast majority of people (more than 95%) never achieve any level of success with it.


Because they don’t know the 6 keys to home business success, and they give up before they see results.

So many people get started in this industry with the vision of creating massive residual income by telling 5, who tell 5 who tell 5 and they all live happily ever after. Unfortunately, they tell 5, who tell them where to go, and for most people that’s enough rejection to make them throw in the towel and give up all together.

Very few people have the fortitude to hear no as next and keep persisting.

And even the few who do persist still won’t see the kind of results they want because the system they’ve plugged into is missing one or more of the 6 keys to home business success.

What Are The 6 Keys To Home Business Success?
I haven’t been in this industry for decades like many of my mentors have, although I’ve seen enough in a few short years to know what works well and what doesn’t.

My first exposure to the home business industry was at a seminar. A speaker at the front of the room was pitching his program on how to get grants and loans from the government. The program sounded great, but near the end he said “who here would like to learn how I really broke free from my job as a garbage man and became financially free?”

Of course most of the hands in the room shot up, and he proceeded to go into his home business presentation. After more than 30 minutes of hearing about how these revolutionary products would replace most of the everyday cleaning and self care products in your home a few people in the audience finally started muttering “oh, it’s ______”. I won’t mention the name of the company here, but suffice it to say it’s a very well known company in the network marketing industry.

He made an irresistible offer waiving the sign up fees and allowing anyone interested to get started for just $1. He even promised to work with anyone who was serious and to help build our teams for us. Seemed like a great opportunity so my wife and I signed up and bought our starter products. After a few months of paying nearly $100/mo to keep our distributor status and earning a big $2 cheque we bailed.

Now in fairness, we didn’t work on building the business either. What I do know is that the 2 people who’ve done very well in that business speak from the stage, and seem to build their business from the hundreds of people in the audience, not from doing milk and cookie parties like they encourage their team to do.

My next venture into the home business industry was even more eye opening. This was a program with a high ticket core product. It was a vacation travel package that cost over $3,000. The allure was that with just 12 people in your organization you’d earn 4 times that amount!

What should have been a clue though is we were trained to tell people that we invited to see the presentation that “I can’t tell you what it is, you just have to come and see.” if they asked what it was about. What’s interesting is that I saw people make thousands in that company in as little as a couple of weeks. They had people making 6 figures in their first year, but despite my best efforts, I still barely broke even on my initial investment.

Today, I’ve sworn off of doing business the old way, and that’s why I’m excited to share the 6 keys to home business success with you today, to hopefully save you some of the headaches and challenges I faced in the past.

Key #1 To Home Business Success
1) You need a product to sell that pays high commissions.

The first key to success in the home business industry is to find a product that pays high commissions. For the most part, the commissions paid out in the home business industry just aren’t high enough for someone to make a full time income from unless they’re able to recruit a small country into their downline. In fact, a few of my mentors had teams of 5,000-10,000 and were still only making a few thousand dollars a month, all while getting stuck on 3 way calls from dawn to the early morning every day.

Finding a product that pays 30-70% commissions will make a world of difference to your success in the home business industry. Better yet, is that the commissions will be paid out quickly, not weeks or months down the road. People want to see success early or they’ll end up quitting before they truly get started.

Key #2 To Home Business Success
2) Your product needs to be affordable to the masses.

The core product needs to be affordable to the masses. You will have far more success offering your products to people if they’re what my mentor calls “under the radar money”. This is a purchase that’s under about $200 that someone can make without causing a major fight over spending with their spouse. One of the big objections people get in the home business industry is “I have to speak to my wife/husband” which is really just an excuse. If your core product is only $25 to say $197 most people will be able to make that purchase themselves and not have to run it by their significant other.

Once someone makes that initial buying decision then your goal is to upgrade them to the highest level of products that makes sense to them. Notice I said makes sense to them. Your goal is not to sell the most products regardless of their circumstances. Your goal is to help them achieve their goals, and set them up with the level of products that will best help them achieve that.

Key #3 To Home Business Success
3) People need to be able to become profitable in 30 days or less.

One of the major reasons people fail in the home business industry is because they don’t see any wins in their first few weeks. To ensure longevity your home business system must enable people who plug in and apply the system to become profitable in 30 days or less. If people are able to become profitable quickly, they’ll become loyal customers for life. If not, they’ll quit and hop around from opportunity to opportunity looking for something that is.

Of course, not everyone will become profitable, because not everyone will even take the first step. It’s strange. People will sound all fired up and motivated, and then fall off the face of the planet and never even take the first step towards building a successful home business. It’s just human nature, and there’s nothing you can do about. Focus on helping the people who are in action.

Key #4 To Home Business Success
4) Your offering needs to include upsells and higher ticket items to enable someone to make the most amount of money in the least amount of time.

Having an affordable core product is great to enable people to get started, but earning $5 or $10 or even $50 isn’t life changing income. In order to create a truly successful home business you need to be able to earn higher ticket commissions.

Having the ability to sell $500, $1000, and even $3000 products is how you generate full time income with minimal effort. Making one or two sales of these types of products is how you go from making lunch money to making full time income doing part time work.

Key #5 To Home Business Success
5) The corporate videos need to convert on their own.

This is a big problem for much of the home business industry. People are drawn in by a compelling, charismatic presenter who has a way with words that just draws people in. The problem is, most people aren’t able to duplicate what their sponsor does or says, and gets rejected every time they try to “show the plan”.

Many companies have now produced DVD’s and video for their distributors to hand out, but even those don’t effectively convert viewers into buyers.

To be successful in the home business industry you need to have access to corporate videos that can do the telling and selling for you, so that anyone who gets started can just share the video with others and start seeing results. If the corporate videos aren’t effective in converting, then you won’t be successful either.

Key #6 To Home Business Success
6) Your offering needs to include marketing training to show people how to build their business beyond their friends and family.

Most of the home business industry teaches new people to make a list of their friends and family and to start reaching out to them and inviting them to a presentation. For starters, most people either won’t even make a list, or won’t bother contacting the people they put on the list. A small group of people will contact everyone on their list, and even still will only have a handful of the hundred or so they contact take them up on their offer.

Then the question becomes NOW WHAT? How do you continue to grow your business if you’ve already spoken to everyone you know, and only a few of them were interested? Go find new friends by wandering around Walmart asking people if they keep their business options open? I hope that’s not your plan.

You need to learn how to market so that people actually looking for what you have to offer come looking for you. Yes, it’s possible, and it’s called Attraction Marketing. If you’re in the home business industry and you’re not employing attraction marketing strategies as part of your daily actions you’re going to run out of people to talk to fast.

This isn’t the 70’s and 80’s anymore when no-one had heard of home businesses. Today, pretty much everyone has an experience in the industry, or knows someone who has. Sure those old strategies work, but not nearly as well as they once did, and they never worked as well as attraction marketing does.

So there you have the 6 Keys To Home Business Success. I hope you found the information valuable and would appreciate it if you could leave a comment below and let me know your thoughts.

How Visionary Business Leaders Execute Their Strategy Through a Home Business Blueprint

For leaders to succeed, they must have a vision. Visionary leaders must have the ability to envision their desired future and have the capability to take action in order to execute what they have planned within their home business blueprint. Leaders who do not have a vision are incapable of bringing development to themselves or provide business coaching to those surrounding them. Visionary leaders know the best time to sit back and wait instead of making spontaneous, hasty decisions that may have a negative impact to themselves or those in society. They understand that even though it is important to take action and work toward reaching their goals, acting blindly without considering the welfare of the society brings more harm than good.

It is common among leaders to have the following characteristics:

Visionary Leaders Work with the Team

Leaders realize and know the benefits of teamwork and co-operation. They realize that in order for to achieve a goal, they must work together. They must coincide when executing their home business blueprint, provide business coaching to those in need and continue to stay positive-even when things are not going their way. These visionaries are supportive of feedback from any & all teammates. This is not a dictatorship and a quality leader will ask for assistance, what the others think and make a decision to act from there. That does not necessarily mean that the leader will do what the others will say, or “should” do what the others say, but it is important to receive input & feedback from others. Every person is different and we all have our individual backgrounds, thus some individuals within a team may have a better point of view or may have experienced a similar encounter in his or her life. All leaders strive for continual improvement. Thus, feedback on how a project was executed or how a presentation was received by others is important. Good or bad, constructive criticism is what any leader asks from his teammates. True leaders know the importance of their team and without them, they wouldn’t be able to grow their home business blueprint and continue with their business coaching. “If you want to go fast, go alone. If you want to go far, go together”- African Proverb.

Focus Upon Holistic Well Being

Experienced leaders know the benefits of living in a way that nurtures and serves both their bodies and minds. These leaders understand that having a healthy body and mind is the core of living successful life, having a purposeful career, and sustaining meaningful relationships. As with any leader’s vision, you must nurture your bodies and minds in a manner that serves and benefits you as well as others. Leave the business coaching at the door and put away your home business blueprint for a few minutes. A leader will stress to his team that our bodies are thirsty for rest, meditation, healthy food, physical activity, and healthy living habits. If you wish to become a leader with a vision for your home based business, you must first work on the health of your mind and body to help you in critical thinking and in making major decisions.

The Leaders Live and Breathe Their Vision Through Daily Programs

The greatest leaders always unite their meaning and purpose with holistic well-being and only take part in activities that contribute towards their vision of success. If you have a vision and you want to make your dream come true with your home business blueprint, you must have the will power to let go of the bad habits, the naysayers and anything else that does not positively contribute to your end goal: financial freedom. Leave those negatives at the door, block all “bad vibes” and welcome all the positive people, business coaching and advice you can consume. The negatives can heavily weigh on your shoulders, bringing you down and sucking the life out of you. Discard all of that and welcome in the positive people, activities and ways of life. Visionary leader’s minds and bodies are committed to only concentrate on the factors and activities that help them achieve their goals.

Live with an Intention to Serve Others

A leader who has a vision works tirelessly to help and serve his or her society. Any home business blueprint can incorporate a community. Anyone involved with business coaching, will promote the ideas and concepts to serve others. This leader’s goal is to make sure that the society he or she is serving is treated equally and the people live in peace & harmony. If a leader does not focus on helping others and serving their respective communities, he or she makes a conscience decision to do what’s best for them. As the great John F. Kennedy once said “Ask not what your country can do for you, ask what you can do for your country.” At the time, this was such a profound statement, that it made people take a step back and really wonder how they were going about their lives.

As an Expert Leader You Must Be Connected to the Source

As a leader, being connected to the source means everything. If you are connected to your personal wisdom and intuition, it is easier for you to express your vision to those close to you. Home based business leaders are in tune with a home business blueprint. A general will be in tune with how his army is coalescing. A manager at a Fortune 500 company will confirm that his business coaching is top notch. The best leaders have the ability to create a bridge between their hearts and minds to enable them to engage themselves with the environment freely and in a deep mystical manner.

Have Courage to Help Them Rise Above Their Fears

If you desire to become a leader in your own business, you must have the courage to face your fears. Life is not all peaches and cream. There will be some curveballs thrown your way. There will be small storms… and big storms. You will have to persevere and weather those storms. For you to succeed in your home business blueprint, must have the determination and focus to work hard. You must have the will to overcome the challenges and obstacles that get in the way of your goals and dreams. Through hard work, business coaching and learning your industry & business, you can overcome any obstacle.

The best leaders use their decision making techniques, which are methodical, analytical and thorough to assist them in choosing the best course of action.

Have Similar Strategies of Overcoming Resistance.

Visionary leaders reduce the likelihood of resistance through quality business coaching, breaking through barriers and overcoming the urge to quit. These leaders are consistently and constantly stick to their home business blueprint and do not sway when the storms are approaching. All successful leaders go through ups and downs, good times and bad times, but they all have one thing in common: the will to achieve greatness. In your home based business, your greatness should be the ultimate goal to attain financial freedom. If you are a golfer and you want to be the leader of the PGA, you must set your sights on a green jacket or a Ryder Cup victory. The best leaders all have the same DNA make up of not giving up and always striving to get better.

As any leader will show you, it takes a lot of hard work, acceptance and cooperation within your team to achieve success and reach your goals. Vision transcends your business accomplishments, thus, if you want to grow into a leader within the home based business industry, you must create a home business blueprint to guide you on your journey. This will be your road map as you encounter the naysayers, obstacles and weather the storms. Business coaching, working with others and focusing on the positives, as well as a laundry list of other priorities, will assist you on your quest. Having the right vision, treating everyone as you would like to be treated and instilling the “will to win” are all part of your equation to achieving leadership greatness. In your home based business, this leadership will bring you to financial freedom.